Imagine this situation: You are recruiting new personnel for your company and you want to make sure you get the best talent but… (There is always a but). How do you make sure the candidates you want will choose you above the competition?
Can you tell your company is the best place to work at?
Take into account that a candidate chooses the option that brings the feeling of being listened and involved in the decision making process, the one that offers a great and comfortable working environment and opportunities of learning and growth. So the best way to make sure your company stands out of the competition, is by evaluating your employer branding.
Employer branding is the capacity of an enterprise to attract and maintain current and future talent by projecting an image of a great place to work, where employees will be able to develop skills and grow professionally. In simple words it’s the enterprise’s reputation, the perception that society and employees have about it and how appealing it is to potential workers.
Now, you are aware that you might not be the only one offering a job, but if you have a good employer branding, this shouldn’t be a concern. You know that the image your enterprise projects to the outside is solid, it is seen as a Great Place to Work which offers a lot to its employees and rewards them for their efforts. And that is your differentiation against the competition. Now let’s see what a good employer branding looks like.
1. Internal: there must be a strong internal communication that allows ideas and opinions exchange within ALL the areas, having this in mind:
- Employee treatment, good labor conditions to keep employees
- Involve all areas of the enterprise in the decision making processes. Tools like Kuorum can help you to do that while managing expectations and producing simple analytics about your employees’ engagement.
- Be aware of your employee’s opinions and feelings by softening hierarchical structures.
- Employees committed and aligned with the enterprise’s goals and values.
- Make employees feel proud of being part of the company.
- Foster teamwork.
2. External: The enterprise must have a good reputation and perception from the society and workers, its message must be clear to be easily identified, involving:
- A value proposition attractive to the people you want to work with
- Good positioning, highlighting what makes the enterprise different
- Create a solid, clear corporate culture easily perceived by society
- Social networks, huge tool to share enterprise’s values and transparency to the outside, also a way employees attract new talents by sharing their experiences.
In the end, a company with a higher employer branding is able to reflect its value proposition in all its areas and all its employees through strong ties among the company and its members.