Digitizing the Shareholders’ Meetings of Professional Soccer Clubs

With more than 100 years of history, the Real Murcia Football Club is the most important team in the Region of Murcia (Spain). It has played several seasons in the premier league (La Liga) and has more than 33,000 shareholders, since in 2018 the social movement #SOSRealMurcia culminated in a change in the organizational structure of the club.

In the context of the pandemic, and taking into account the geographical dispersion of its shareholders around the world, Real Murcia decided to bet on a 100% telematic shareholders’ meeting.

Drafting of calls for telematic meetings

Electronic voting at shareholders’ meetings of sports clubs is completely legal, and its use is increasingly widespread in teams of all categories. However, voting procedures must be adapted to conform to the provisions of each club’s bylaws. The club’s board contacted Kuorum in the weeks before the drafting of the call for the shareholders? meeting, which allowed us to support them in this regard as well.

In the case of Real Murcia, the bylaws required allowing the editing of the wording of the questions that were put to the vote until the last moment. It was also necessary to present the voting results in real time, because the result of some questions conditioned the wording of the following ones. All of this was made possible by Kuorum’s easy-to-use voting editor.

Preparation of the digital census

Once the call has been launched, it is time to collect the personal data of the shareholders with the right to vote, as well as the voting delegations. Kuorum supports its clients in the preparation of this digital census. This phase is especially sensitive because data protection regulations must be complied with and protocols must be followed and technology applied to guarantee the highest levels of cybersecurity. Kuorum complies with the National Security Scheme and undergoes frequent data protection audits so that voters can exercise their rights with absolute trust.

A challenge-proof e-voting service

The biggest concern for first-time e-voting customers is often unwanted challenges. Kuorum is a Trust Service Provider, a requirement of the European Regulation of Electronic Identification to provide this type of service in the old continent. For each vote that is registered on our client’s platform, an advanced electronic signature certificate is issued. And these certificates are kept encrypted for five years, in compliance with Electronic Signature Laws.

Electronic voting certificates are admissible for trial as documentary evidence, and shareholders receive their certificates in their email to confirm that the vote has been correctly registered. In this way, challenges regarding the means of voting are avoided and the shareholder is given a comfortable and safe voting experience.

The day of the telematic shareholders’ meeting

Being a sports company forged from the activism of its fans, Real Murcia maintains a high commitment to the participation of its shareholders in the supervision of the board of directors, as well as in making crucial decisions for the club. Its shareholders know this and that is why they expect the highest quality of service in an event of these characteristics. For this reason, the client chose to delegate to Kuorum both the moderation of the videoconference and the voter helpdesk service. Thus, the Board of Directors was able to focus on what really matters, the content of the meeting and the debate with its shareholders.

The future is mixed meetings, on- and offline

In the future, Real Murcia intends to give its shareholders the flexibility to attend their meetings in person or online. Something very simple if you have the power of a robust and secure electronic voting solution.

At Kuorum we have been organizing comprehensive telematic shareholder meetings for years, from the drafting of the call to the presentation of results. If you want to take care of the health of your shareholders while offering them a comfortable, secure and transparent voting experience, contact us and we will advise your team.

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